Lead Web Developer at SWS · B.E. student, 2027
Raj Ellaram
I make online stores fast, then go digging into how the internet works underneath. Student, freelancer, serial question-asker.
Things I’ve shipped
Roxylane
Kept the site running and fast. It now supports about ₹10L a month in sales.
Stravage
The whole site, UI included, designed and built from scratch.
NoNRML
Rebuilt the entire site and moved it from one platform to another.
Jibumi
A new site built from scratch.
Vaki Infinite
Rebuilt the entire site on Shopify, moving it off its old platform.
The numbers
DTC brands launched on Shopify
monthly sales on Roxylane, a site I maintain
best conversion lift from performance and A/B work
students in the GfG campus community I led
Things I’m poking at
Away from client work I build things to learn the hard parts: a Raft key-value store, a real-time whiteboard and an NLP résumé matcher.
Currently curious about
How Raft elects a leaderReal-time sync on bad networksNLP that really matchesSqueezing Core Web Vitals
What I work with
Shopify & LiquidJavaScript / TypeScriptReactPythonPostgreSQLCore Web Vitals All skills